The Skeletal System Assignment Example | Topics and Well Written Essays - 2000 words

The Skeletal System - Assignment Example The appendicular skeleton, on the other hand, as the name implies, consists of the appendages, which include the upper limbs and the lower limbs. The upper limbs include the humerus, the radius and ulna, and the carpals and metacarpals. The lower limbs include the femur, the tibia, the fibula, the tarsals, and the metatarsals. Other components of the appendicular skeleton include the shoulder girdles, consisting of the scapulae and the collar bones, or clavicles, and the pelvic girdle, made up of the coxal or hip bones, which include the ilium, ischium and pubis. The appendicular skeleton functions for helping the various joints of the body perform better and make the body run in a smoother fashion. The appendicular skeleton too functions for movement, locomotion and the performance of any tasks done by the arms, hands, legs and feet (â€Å"Axial and Appendicular Skeleton†). Detailed Functions of the Skeleton The functions of the skeleton include providing support for soft tissues, production of red blood cells, storage of minerals and lipids, and coordination of the muscular system to effect movement and support for the body, in order to carry out the will of the individual concerning any activity that requires physical movements (â€Å"The Skeletal System† 2013). As for support and physical movement, the structure of the bone in the form of a tubular shape with a hard and dense circumference and a hollow center is the one that efficiently and effectively affords maximum support for the body. ... As for support and physical movement, the structure of the bone in the form of a tubular shape with a hard and dense circumference and a hollow center is the one that efficiently and effectively affords maximum support for the body. Moreover, in terms of the protective support that it gives the soft organs, the skull protects the brain; the rib cage and sternum protect the lungs and the heart; and the pelvis and the pelvic girdle provide protection for the reproductive system. In terms of movement, the bones provide anchorage for the muscles. The origin is where the muscle is fixed to a bone, and the insertion is the moving point of attachment. Finally, still in terms of the movement function, bones meet other bones at joints in order to allow varying degrees of movement (â€Å"The Skeletal System – Introduction† 2013). Another function of the skeletal system, particularly the bone marrow, is to carry out hematopoiesis, or the process by which a single type of stem cell gives rise to all types of mature red blood cells in the body. In the adult human being, this is carried out by the bone marrows of the skull, and those of the ribs, sternum, vertebra, pelvis, and the proximal ends of the thigh bones or femurs (Ownby 2002). In terms of the storage of minerals and lipids, the bone is where several metabolically active minerals are stored, especially calcium, which is the most abundant mineral in the human body. Calcium is essential in regulating the intracellular activities of muscle cells and neurons. Moreover, lipids are stored in the yellow marrow of the bone. These lipids are essential in the regulation of body heat, for providing heat, and as a structural component of cell membranes (â€Å"Osseous Tissue and Bone Structure† 2013). 1.3 Structure of Bone Tissue

Emotional Labour and Employees in a Face-to-Face Service Environment

Emotional Labour and Employees in a Face-to-Face Service Environment ABSTRACT In many organizations there is an increase in the requirement to carry on emotional labour. Hochschild (1983) argues that these emotional demands have negative effects physically and psychologically. Management evaluations in the Bahamas focus on job satisfaction and not encompassing the employees psychological well being. This study measured emotional labour under the parameters of surface acting, deep acting and burnout via socio-demographics with the method of questionnaire survey. The results showed 1) significance in one of the social demographics for surface acting, 2) no significance for deep acting, and 3) all social demographics showed significance towards burnout. Key words: Surface Acting, Deep Acting, Burnout Emotional Labour and Employees in a Face-to-Face Service Environment Introduction The strength of the hospitality industry is not only getting a job done, but also involves getting the work done with the correct attitude, with the correct degree of authenticity, and with the correct amount of concern for guests. Every organization in the hospitality industry expects that their employees, while interacting with customers, to exhibit certain types of emotions such as friendliness, cheerfulness, warmth, enthusiasm, or confidence. Tourism together with tourism-driven construction and manufacturing accounts for approximately 60% of The Bahamas Gross Domestic Product (GDP) and directly or indirectly employs half of the archipelagos labour force. Prior to 2006, a steady growth in tourism receipts and a boom in construction of new hotels, resorts, and residences led to solid GDP growth but since the tourism receipts have begun to drop off. The global recession in 2009 took a sizeable toll on The Bahamas, resulting in a contraction in GP and a widening budget deficit. Overall growth prospects in the short run rest heavily on the fortunes of the tourism sector (CIA-The World Factbook, 2011, para. 5). In light of this, it is essential that the service rendered by the Bahamian people continues and remains exceptional. Because the interaction between the service provider and customer is the central part of a service experience that affects a customers perception of service quality, it is essential for managers or employers to control or manage employees behavior or emotional expressions to guarantee service quality. Being able to exercise self-control is a key component. However, it cannot be assumed that the employee is always going to be in a good mood. Situations will arise that will bring about negative emotions such as annoyance, anger etc. Imagine being told that one of your colleagues has just passed away. Immediately after learning this information, a guest needs some assistance specifically from you. Or even more so a guest has a bad attitude for whatever reason and decides to spit on you. What should you do? What reaction should you have? An employees emotional reaction is no longer a private experience, but a public act that is controlled by his or her employer. Rules for emotional display are developed, and training programs are mandatory. Hochschild (1983), who was the first to hone in on the effects of emotional work on flight attendants, describes this type of conflict to be emotional labour emotional job demands and emotional strategies necessary to control these demands. It was discovered that emotional labour weight could be classified into five requirements and one stressor. These would be the display of positive emotions, negative emotions, neutrality, sensitivity, and sympathy. The stressor, emotional dissonance, is then what is demanded when these particular emotional requirements are not met. Hochschild (1983) used the description of a drama-where work setting is an act from a movie or play, the customers/guests are the audience, and the individual employees are actors with rules governing how to interact with the customers/guests. At first glance, it may seem that this task should not be a difficult one to perform. It has been argued that displaying positive emotions have a positive effect on the individual. There are three acting techniques researchers have recommended that service employees carry out emotional labor using (Hochschild, 1983; Ashforth Humphrey, 1993). The first is -surface acting- described as the altering of ones external facade to suggest the appropriate or desired emotion-not necessarily personally felt. The second technique is -deep acting- described as a change of not only the external persona, but also the inner mind-set; done through utilizing empathy or sympathy. The final acting technique is -genuine acting- that happens when the employees felt emotions are harmonious with spoken emotions. In many organizations there is an increase in the requirement to carry on emotional labour. The service industry is one where participants are expected to provide exceptional and flawless behaviour. The expectancy to compartmentalize ones personal feelings and serve seems easy enough. Management expects that a service employees first and upmost responsibility is to the client and anything that comes in-between is secondary. Hochschild (1983) argues that these emotional demands have negative effects physically and psychologically. Management evaluations in the Bahamas focus on job satisfaction and not encompassing the employees psychological well being. The existing research conducted on emotional conflict and dissonance; adds vital information to the general body of knowledge. Notably, as the Bahamas number one industry is tourism, indicating a large portion of the population engages in the provision of service. There has been no study has been conducted in the Bahamas in this area. The purpose of this study is to measure employees attitudes towards emotional labour. The essential assumption is that employees attitudes are critical factors in the formation of the professed positive or negative consequence of performing emotional labor. Particularly, at what levels are emotional labour conducted via surface acting, deep acting, and the effect that it has on service workers, and its associated burnout consequence? The hypothesis is that employees attitudes are vital factors in determining the apparent positive or negative outcome of performing emotional labor. It is expected that the findings of this study can contribute not only to the existing body of literature on emotional labor, but also assist managers and others in the service industry to better understand the impact of job demands on employees. It could also assist them with employing ways to assist their employees when coping with certain conflicting situations. The research objective will be addressed by the following hypotheses: H1a: There is no relationship between gender and surface acting. H1b: There is no relationship between gender and deep acting. H1c: There is a relationship between gender and burnout. H2a: There is a relationship between age and surface acting. H2b: There is a relationship between age and deep acting. H2c: There is a relationship between age and burnout. H3a: There is a relationship between industry experience and surface acting. H3b: There is no relationship between industry experience and deep acting. H3c: There is a relationship between industry experience and burnout. H4a: There is a relationship between department and surface acting. H4b: There is no relationship between department and deep acting. H4c: There is a relationship between department and burnout. Previous studies on emotional labour placed emphasis on the service industry employees attitudes towards emotional labour as a collective, not specifically by this demographical assessment. The return rate on the surveys was lower than would have been preferred; however, the assessment was conducive for this study. Review of Literature Todays business environment can be described as turbulent; one that has scarce resources where you are expected to do more with less (Karatepe and Aleshinoye (2008). There is intense competitive pressure and rapid rates of technological changes. One central part of the service industry is the social interaction with customers or guests. Due to the enlargement of the service industry and growing competition, the demand on emotional labour and self control is high. As with any social contact, the obligation to control ones emotions plays a vital role (Zapf and Holz, 2006). In times past the behaviour of employees, the way they responded to employers, fellow employees and customers was not taken into account in a serious way as the work environment was a place where their personal feelings were to be left outside the workplace (Grandey, 2000). Many researchers have praised Hochschilds 1983 study investigating the work of flight attendants, showing that a substantial part of the job was dealing with the passengers and their emotions, to which the term emotional labor is attributed to (Aleshinoye and Karatepe, 2008; Diestel and Schmidt, 2006; Lewig and Dollard, 2003; Tracy, 2005; Zapf and Holz, 2006). Emotional labour involves diverse emotions; whether it is enhancing, faking or suppressing emotions to modify the emotional expression. Conjointly, emotions are governed in response to the display rules for the organization. The notion of emotional labour which is considered a prospective force of customers emotional position and subsequent valuation of service interactions, refers to the effort, planning, and control needed to express organizationally desired emotions during interpersonal transactions (Morris Fieldman, 1996; Karatepe and Aleshinoye, 2008; Brotheridge (2002)). The differentiating requirements of emotional labour are (Zapf, Vogt, Seifert, Mertini, and Isic, 1999): (1) the necessity to exude positive emotions (PE), (2) the necessity to exude and handle negative emotions (NE), (3) the necessity to exude sensitivity emotions (SE), and (4) the emotional dissonance felt (ED). The literature on service work highlights the increasing importance of image so that service work ers must be in-perceptively conceptualized as cultural sign vehicles. In recent years, there has been enlarged dialogue of emotions in an organizational context (Sturdy, 2003), enabled by a rising view of emotions as evaluative judgments. An example of this can be seen in the tourism industry of the Bahamas. In the tourism industry, the hospitality product is one of service. One must be friendly, courteous and helpful. The success of this industry depends on customer satisfaction. It is unlike other industries as it is unpredictable (Kusluvan, 2003). The creation of a successful tourism product is based on a duel partnership between the country catering to the tourism and the tourist who visits that country (Dijk and Kirk, 2007). To achieve this unblemished service, employees who are in everyday face-to-face interactions with clients are required to do emotional labour. Schneider (2010) describes it to be ones ability to adapt to change in ones demeanor in order to achieve the best results whether success is achieved or not. It was felt that depending on the cliental, those who work in customer service should be able to adapt to the emotion that would be most effective to meet the needs of the organization (Grandey, 2 000). The emotional labour offered by employees is of vital importance when the aim and goal of the employer is to provide such an experience where both the visitor and the customer would develop an appreciation not only to share with others but would have them returning again and again (Dijk and Kirk, 2007). The appearance of the suitable emotion during face-to-face exchanges is a job requirement for many employees in the service industry. Ruz and Tudela (2010) states that ones state of mind is an essential component in how we relate to each other. We know that if we present ourselves in a positive way we will experience positive results. However, we should be careful as there are persons who can pretend to be positive at times but in truth can display negative actions from time to time causing conflict. It is a strange phenomenon but it has been observed that the behaviour of some persons differ in the job environment as oppose to their private lives (Kusluvan, 2003). At the interaction level, the emotional labour can be seen as a gauge of either positive or negative social relations with customers, while the conceptual level relates to the mechanisms that process the emotional work notion. The latter is more controllable and in some cases becomes an amusing experience for employees who structure emotional labour as a strategic exchange. Dis-identification can seemingly aid emotional labour. This usually occurs in conjunction with accomplishment of ones work when it is ambiguous (Tracy, 2005). According to Karatepe and Aleshinoye (2008) there are three modes of acting, surface acting, active deep acting and passive deep acting. Surface acting occurs when employees falsify their emotions by altering their outer conduct/performance to match the organizational display rules while private feelings continue to be unchanged. Active deep acting occurs when employees have to put forth effort to control emotions by regulating their expressive behaviors and inner feelings. Passive deep acting occurs when employees may involuntarily feel emotions needed for a particular situation. The processes of surface acting (managed observed expressions) and deep acting (managing feelings) coincides with the working definitions of emotional labor as a process of emotional regulation, and they provide a useful way of engaging emotional labor. Ideally, employers would prefer that employees leave their problems outside the workplace. However, as human beings this is not always achieved. If there are differences in how these two processes of emotion management relate to the outcomes, suggestions can be made for organizational training and stress management programs. For the most part, employers, have in place various programs, counseling, fund raising for example, to assist employees to cope with stress. In doing so, it is hoped that employees are more likely to be efficient. Showing compassion in the workplace can be a win-win situation (Frost, Dutton, Worline and Wilson, 2000). In spite of the fact that some customers may be insolent, employers expectation of their employee s is that they display professionalism by displaying tolerance and offering help under all circumstances (Schneider, 2010). Grandey (2000) supports this, stating that when organizational desired results are not achieved, various training programs are conducted by employers in order to destabilize those negative behavioral responses associated with various negative emotions. However, training is only one aspect to enhance behaviour in the workplace. It is important that employees respond to customers in a courteous and pleasant way no matter what the employee may be experiencing on a given day. Again, this response is not always suitable as there are some jobs where employees are expected to demonstrate a more aggressive type of response in order to achieve the desired effect (Nunan and Knox, (2005). Yang and Chang (2008) found that emotional labour should be measured using five dimensions emotional display rule (EDR), surface acting (SA), deep acting (DA), variety of emotions required (VER), frequency and duration of interactions (FDI). Emotional labour was measured with a slightly modified scale utilizing a 7-point Likert Scale. Particularly, the EDR was the level at which employees reported that their emotional displays were restricted by their jobs. The study also took under consideration the socio-demographic variables examined, including age, gender, employment and marital status. Grandey (2003) states that when considering ratings it is felt that the higher ratings should be accredited to the deep acting which is the display of genuine emotions as oppose to surface acting. Dijk and Kirk (2007) describe emotional display rules as rules that require employees to manipulate their emotions in order to achieve goal for a promised award such as an increment. On the other hand w hen they fail to meet the required goal of the organization they can very well encounter disciplinary action. Hochschild (1983) claimed that the way persons conduct emotional labor is predisposed by an assortment of individual and situational characteristics. Seldom is emotional labor formulated as having an interior source of inconsistency, one that is thoughtful of the continuing condition of the person as opposed to being a creation of the circumstances. The individual difference approach to emotional labor involves the measurement of individual dispositions and the supposition that these measures can assist in explaining individual attitudes and performance (Staw Ross, 1985). It can then be understood that persons can be characterized into certain proportions, that these proportions have some constancy over time, and that these dimensions are useful in predicting individual behavior across situations (Staw Ross, 1985). It is proposed that individual characteristics influence the individuals performance of emotional labor through different acting mechanisms, and result in different outc omes. The basic assumption is that, persons with different dispositions evaluate the same emotional display rules differently. A complication in providing emotional labour is increased in employees with restricted backing for power (Tracy, 2005). Zapf and Holz (2006) make reference to Hochschilds argument that conducting emotional labour for long periods of time would overburden the service providers capability to show the preferred emotions. The employee would continue to smile, but the feeling would not be in it. This inconsistency is what is labeled as emotional dissonance. The kind of circumstances that end up in emotional dissonance can easily occur in service interactions. This is because the inconsistent temperament of service delivery as much depends on the situational factors involved such as the employees feelings on that particular day or stressful interactions with demanding or difficult customers. It is difficult, in many instances, to determine that the behaviour of individuals in terms of whether their actions are natural or programmed (Kusluvan, 2003). Lewig and Dollard (2003), states that emotional dissonance subsequently results in depression, low self-worth, despondency and withdrawal from the job. There are times when employees are placed in situations where their emotions are tested and tried by those in administration. These experiences can be taxing on ones health and as a result, leave them drained. In addition, employees become demoralized to the point where those they are expected to service suffer as they are unable to perform their duties in a satisfactory manner (Grandey, 2000). Karatepe and Aleshinoye (2008) noted that employees who are in frontline service jobs are vulnerable to emotional dissonance. They noted that the incongruence between felt and displayed emotions captures two modes of surface acting and passive deep acting which are at the opposite ends of a scale. It also pointed out that emotional dissonance and/or emotional exhaustion may give increase to negative job outcomes such as job performance or job d issatisfaction. Zapf and Holz (2006) further state that the reaction to emotional demands in service work is described as burnout: a syndrome that consists of depersonalization, exhaustion and reduced personal accomplishment. Because surface acting consists of faking ones expressions; pretending to have certain feelings that do not exist. This alone is stressful and can prove to cause one to become detached from ones true feelings and those of others. In addition it can also bring about lack of ones personal achievement especially if the customers were not impressed (Brotheridge, 2002). The long-run effect would lead to psychological ill heath brought about by alienating personal feelings. Lewig and Dollard (2003) further express that the felt emotions and displayed emotions experienced within dissonance can lead to dysfunctional emotional labour for a worker. Tracy (2005) describes the declaration of an elected identity elucidated emotional labour. This identity is constantly reconditioning but it is not real. Kusluvan (2003) expresses that one has to have a keen insight into the behaviour of persons as they are not always authentic. Grandey (2003) discovered that there are ways in which one can determine whether ones emotional display is genuine or not. For example, a smile also known as a Duchenne smile by looking at which muscle around the eye is being used. However it is not clear whether this is so with a faked smile and whether they influence observers in a negative way. Depersonalization is said to be the tendency to treat clients like objects and too change into an unsympathetic behaviour with regard to clients. Because deep acting is closer to actual genuine feelings the chances are that the expectation is that there would be a lower level of depersonalization and that one would experience more personal achievement (Brotheridge, 2002). Exhaustion measures the feeling of the burnout. While personal accomplishment includes the position of having the capability to carry out functions and skills to meet personal goals on the job. Emotional exhaustion is preempted by emotional dissonance. It has been debated that the role conflict is identical with emotional dissonance and proceeds emotional exhaustion. Emotional dissonance as a result leading to unhappiness with a job is foreseen through individuals (Ludwig and Dollard, 2003). Zapf and Holz (2006) make it clear that the need to display negative emotions should not be misconstrued as letting out ones personal negative emotions. Instead, the restrained expression of anger may be used to make plain that one is critically affected by something or one is taking something seriously. Lewig and Dollard (2003) found that while the display of positive or negative emotions as well as sensitivity requirements, are not necessarily stressful. However, they may become so, through emotional dissonance. Zapf and Holz (2006) state, that the explanation for the positive and negative effects of emotional labour on burnout can be divided into two levels: interaction and conceptual. Karatepe and Aleshinoye (2008) found that negative affectivity is positively related to emotional dissonance and exhaustion and that these were consistent with the perception mechanism. They concluded that the face-to-face service providers emotional exhaustion, as they hypothesized, was positively related to emotional dissonance. Yang and Chang (2008) found that EDR was significantly correlated with all job satisfactions subscales as well as the organizational commitments subscale; and interestingly they found no significant relationship between VER and job satisfaction. Lewig and Dollard (2003) discovered that when service workers are given the means by which he or she can manage effective and developing interaction, thereby providing them with a greater sense of self worth, emotional labour becomes functional. Interactions with customers are favorable due to optimism and emotional stability by introducing a barrier between them and the associated emotion. In contrast, it was pointed out that employees experiencing emotional dissonance on a continuous basis lose their scanty resource reservoir and are faced with emotional exhaustion, which gives rise to substantial costs for organizations. This was in spite of the fact that service with a smile was seen as an established job requirement during the selection of new employees in service (Karatepe and Aleshinoye, 2008). Their results also confirmed that emotional dissonance partially mediates the effect of built-in motivation on emotional exhaustion. But consistent with the COR (Conservation of Resourc es) theory where persons seek to acquire, maintain and preserve certain resources, employees with built-in motivation may cope with emotional dissonance, and, as a result protect themselves from emotional exhaustion. Ruz and Tudela (2010) found that persons made more errors and took a longer time completing tasks when the emotions displayed by a customer did not agree with their natural feelings. Karatepe and Aleshinoye (2008) also found in their study that there are employees who are vulnerable to high emotional dissonance. These employees try to concentrate more on their job-related duties and responsibilities in order to protect themselves from experiencing further emotional dissonance to ensure that they perform effectively in the organization. The school of thought here is that emotional dissonance does not have any bearing on job performance. In order to maximize the skills and abilities of employees, it is imperative that employers evaluate those skills and abilities with the view of assigning employees appropriately (Bailey and McClough, 2000). Pugh (2001) emphasizes that organizations would do well to recognize and appreciate the importance of the emotions of their employees because their emotions can make or break their business. Dijk and Kirk (2007), further states that employees must be mindful of the type of environment they provide not only for the tourist that visit their establishment, but also for the persons they employ to perform as there are times when stress can get out of hand. Methodology This study is quantitative in nature, seeking to measure service employees attitudes towards emotional labour, specifically, surface acting, deep acting and the consequence of burnout. The parameter of this study is limited to the hospitality industry; this section describes the sample and sample selection, instrument, procedure and analysis. Sample Sample Selection A sample size calculator publically serviced by Creative Research Systems online was used to produce the sample size. The population: one hundred and sixty-five (165) employees who work at a timeshare resort, using a confidence level of 95% generated the sample size of one hundred and sixteen (116). The sampling parameters focus only on those guest-contact (face-to-face or voice-to-voice) employees who perform emotional labor on a daily basis. The guest-contact employees included in this purposed study are those who work in the Front Office, Concierge, Housekeeping, Engineering and Sales departments. Entry-level employees and middle managers were included in the sample, senior management was not. Criteria for being a participant: Participants must be full-time employees Participants have to be guest-contact employees (face-to-face or voice-to-voice) Procedure A meeting was held with the General Manager (GM) of the timeshare resort to initially introduce and seek permission to conduct this study. After which, the GM was formally presented with a copy of the research proposal and a formal letter requesting permission for the administration of the survey. Permission was granted and the managers of the various departments were notified and advised to inform their respective departments about the administration of the surveys. The surveys were personally distributed and monitored over a three (3) day period. Potential participants were approached and asked to partake in the study; consent was gained from each participant. Each employee was briefed that they could withdraw from the survey at any time. The participants details were anonymous and were only identifiable by gender, age, industry experience and departments. Employees attitudes are critical factors in the formation of the professed positive or negative consequence of performing emotional labor. Particularly, at what levels are emotional labour conducted via surface acting, deep acting, and the effect that it has on service workers, and its associated burnout consequence? This question was addressed by the following hypotheses: H1a: There is no relationship between gender and surface acting. H1b: There is no relationship between gender and deep acting. H1c: There is a relationship between gender and burnout. H2a: There is a relationship between age and surface acting. H2b: There is a relationship between age and deep acting. H2c: There is a relationship between age and burnout. H3a: There is a relationship between industry experience and surface acting. H3b: There is no relationship between industry experience and deep acting. H3c: There is a relationship between industry experience and burnout. H4a: There is a relationship between department and surface acting. H4b: There is no relationship between department and deep acting. H4c: There is a relationship between department and burnout Instrument. A self administered survey was used to collect the data. The overall design was a survey constructed with the influence of the extensive literature review. A five point Likert scale was used with the options of Always (5) to Never (1) accompanied each question. There were no verbal labels for scale points 2 through 4; this indicated the equal interval of one between them within the range 5 and 1. Emotional labour was measured by Q6, Q7, and Q11; surface acting was measured by Q8, Q9, Q11 and Q12. Deep acting was measured by Q13, Q14 and Q15, and burnout was measured by Q16, Q17 and Q18.  [1]   With the use of a convenient employee sample approach to collect data, there were some constraints in terms of this studys sample requirements as 116 surveys were attempted, only 64 surveys were adequately completed and admissible for analysis. The data was then analyzed was carried out in each socio demographic (gender, age, industry experience and department) using the t-test and single factor ANOVA analysis. The t-test was carried out to compare the means of each participant for either questionnaire to check the questionnaire was reliable over time. When multiple t-tests are conducted a significance problem develops and reduces validity. The ANOVA analysis overcomes this problem by detecting the differences as a whole. Findings and Analysis The demographics of the study sample indicated that 45.31% of the respondents were female and 54.69% were male. All of the respondents had industry experience of at least 1 year, and most of them had more than ten years experience (39.06%). Table 1 shows the descriptive analysis means, standard deviations, variances and skewedness of variables used in this study. Table 1 Means, Standard Deviations, Variances, Skewedness M SD V Emotional Labor 3.99 1.35 1.84 Surface Acting 3.61 1.55 2.40 Deep Acting 3.50 1.40 1.97 Burnout 2.90 1.53 2.34 The total sample (n=64) averaged the experienced of emotional labour at 3.99 (SD=1.35), surface acting at 3.61 (SD=1.55), deep acting at 3.50 (SD=1.40) and burnout at 2.90 (SD=1.53); each mean out of a possible 5. This shows that the majority of the responses were close to the respective means. Individual T tests were used to analyze the differences of surface acting, deep acting and burnout amongst the demographics. The means from the total sample for SA=3.17, DA=3.3

Brazil :: essays research papers

Brazil LOCATION OF BRAZIL   Ã‚  Ã‚  Ã‚  Ã‚  Brazil lies between thirty five degrees west longitude and seventy five degrees west longitude. Brazil also runs between five degrees north latitude and thirty five degrees south latitude. Brazil is located in mainly the eastern part of South America. This country sits in mostly the southern hemisphere of the world. Being completely on the west side of the world, Brazil is not all in the south side of the world. With the equator running through north Brazil, a small portion of Brazil, a small portion of Brazil is in the northern hemisphere. Brazil is bordered by a number of South American countries. Brazil borders Uruguay to the north; Argentina, Paraguay, Bolivia, and Peru to the east; Bogota to the southeast; Venezuela, Guyana, Suriname, and French Guiana to the south; and the Atlantic Ocean to the west. PLACE OF BRAZIL   Ã‚  Ã‚  Ã‚  Ã‚  The landscape of Brazil is covered with plains, plateaus, and tropical grasslands. The plains has a fertile ribbon of lowlands, about ten through thirty miles wide which are along the country's coastline. Behind the plains sits a huge interior plateau that runs steeply near the lowlands in front of it. This drop forms an escarpment, steep cliff that separates two level areas. In Brazil there is much poverty. People make a living there by subsistence farming. Even though they do farming subsistintly, they use much advanced farming there. Aside from farming there is much more to there culture. People there are involved a lot in astronomy and mathematics. Architecture is another way of living there. This used not only as a money making job, but private uses also. HUMAN ENVIRONMENT INTERACTION OF BRAZIL   Ã‚  Ã‚  Ã‚  Ã‚  In the 1500s, the Portuguese colonist built big sugar plantations along the fertile coastal plain and port cities to ship crops to Europe. Brazilian government has been tearing desolate slums, called favelas, down in order to improve Brazilian cities. These favelas were replaced with public housing people could afford. In 1955, Brazil decided to build a new capital city, 600 miles inland, called Brasilia, in order to decrease the population of the former capital Rio de Janeiro. Between 1940s and 1950s, Brazil's government built the country's first steel mill and oil refinery. The government also built it's firs series of dams to produce hydroelectricity in order to run industries. During the 1970s Brazil began a large road-building project beginning at Brasilia. At the same time Brazil developed a fuel called ethanol from sugarcane, and were clearing the Amazon to plant crops there. MOVEMENT OF BRAZIL Brazil was inhabited by Portuguese colonist in 1500. Brazil's colonist brought over three hundred million African slaves to Brazil, to work on the

Human Services Issue Memorandum Essay

I am presenting this letter of memorandum, as I would like to solicit the attention of the upper management department in our organization regarding a certain issue that I believe is important for the effectiveness of our purpose and visionary goal. I sincerely believe that each and every personnel associated in this social service organization are very much concerned with the significant effects of our activities for the society’s benefits and thus we want to do everything to our abilities and resources to improve the results towards our goals. Considering the previous statistical results gathered through our client’s feedbacks, we could say that our organization indeed has functioned effectively in our servitude with the societies that we have determined to be in need of our expertise and service. However, I have uncovered a certain issue that is significant to our field of childcare that I believe can significantly promote the success and effectiveness of our organization and thus, I am presenting this now through this memorandum. Our field of childcare has primarily focused on the aspects of nurturing the children, addressing their needs and developing a suitable environment that can foster a healthy lifestyle for these young individuals. Because of which, as related to this field of childcare, I believe that the issue presented in a recent study regarding the influences and effects of media particularly television programs to the children must be incorporated to our organization’s concerns and approaches. As gathered through the research study, too much television access for the children can have an adverse effect to their young bodies and minds. Some of which, as determined by this study is the psychological irritability of the child, sleeplessness, early exposure to violence and mature scenario leading to the exploitation of the imagination of the child and other adverse health conditions. Because of which, I believe that our organization must incorporate this issue in our campaigns and programs through launching an information awareness drive to educate the parents and other concerned adults regarding the adverse effects of early television access. As our primary concern is childcare, I sincerely believe that we must also be concerned with this issue and some parents and guardians are still not yet aware or fully convinced with this fact. As I have observed in some of our campaign drives and programs, children watching television programs at an early age is a common practice in our society. Parents, due to their busy schedules and hectic lifestyles are neglecting the fact that their young children are already fully focus on varieties of television programs manifesting some of the previously mentioned symptoms. On the long run particularly if yet unattended, this can cause a tragic condition for these young children and thus organization must react upon this issue. As our organization has already established a reliable name in the aspect of childcare social services, I believe that this group and its activities can be a very effective medium in spreading the facts about the said issue. Indeed, through incorporating the said issue regarding the negative effects of television programs to the young minds of the children, we can convince the parents and concerned adults to react upon this matter thus, protecting the children against the adverse effect of this issue as similar to the primary purpose and goals of this child care social service organization, Human Service Personnel Institute of Child Care Social Services http://www. nlm. nih. gov/medlineplus/news/fullstory_48893. html. TV Use Pervasive Among Tiniest Tots Almost two-thirds of kids under 2 watch TV daily, study finds HealthDay Monday, May 7, 2007 MONDAY, May 7 (HealthDay News) — Parents don’t seem to be heeding expert pediatrician guidelines that urge a ban on TV watching for their very youngest children. The American Academy of Pediatrics currently recommends that children 2 and under watch no TV at all. However, a new study finds that on a typical day, only 37 percent of children between zero and 2 years old watch no television, and as many as one in five youngsters under 2 even have a television placed in their bedrooms. More than half (54 percent) of these tiny tots could turn on the TV themselves. â€Å"I understand the AAP’s stance, because we don’t yet know the neurological implications of screen time in young children,† said the study’s author, Elizabeth Vandewater, associate director of the population research center and an associate professor of human development and family sciences at the University of Texas in Austin. On the other hand, she said, â€Å"I don’t think the guidelines are realistic. † The study’s findings weren’t all bad. Vandewater found that just over half of 3- to 4-year-olds and 70 percent of 5- and 6-year-olds watched no more than the recommended limit of two hours daily. In the 3 to 6 age group, TV in the bedroom became more common, with about one-third having a set in the bedroom. The findings were published in the May issue of Pediatrics. To learn more about actual viewing habits in young children, Vandewater and her colleagues surveyed 1,051 parents of young children during 2005. They asked about media use, whether or not there was a TV in the bedroom, and also about other activities, such as reading and playing outdoors, to see if TV use was supplanting other pursuits. On an average day, three-quarters of children watched at least some television, and about one-third watched videos or DVDs, the study found. The average viewing time was one hour and 20 minutes, which falls within the AAP guideline of no more than one to two hours for children over 3. The researchers didn’t find that TV typically displaced other activities, such as reading or outdoor play. However, Vandewater said that in previous research she’s conducted, she has found that TV may replace time spent interacting with parents. â€Å"It’s important to remember that if you turn off the TV, the assumption is that the family will spend time together, but that’s not always true. They might find other things to do separately,† she said. â€Å"It’s also important that we don’t assume all time spent with parents is good, quality time. If parents are under stress, that’s not necessarily a good time to be together, and it might not be so bad to pop in a video for a half an hour,† Vandewater said. She also commiserated with parents who might find the â€Å"no TV† rule tough to adhere to. â€Å"Media and technology are not going away,† Vandewater said. â€Å"They’re part of the backdrop of our everyday lives — TV stands are now standard living room furniture. So, we need to figure out how to give advice that’s workable. † Dr. Christopher Lucas, director of the early childhood service at the New York University Child Study Center in New York City, agreed that it’s difficult to keep children under 2 from watching any TV, because TV has become so ubiquitous in American life. â€Å"The guidelines seem out of sync with what the reality is,† said Lucas. Neither Vandewater or Lucas is specifically advocating TV watching for young children. Instead, they’re just acknowledging that it does occur and that there’s currently no evidence to prove that it’s harmful. Lucas said to be helpful, TV needs to be put into context for children. â€Å"Unsupervised, passive watching probably isn’t helpful, but educational media — when watched with parents or another caregiver — could be helpful,† he said. Both Vandewater and Lucas were concerned about the growing trend of TVs in children’s bedrooms. Most often, parents interviewed in the study said they put a TV set in their kid’s room because it freed up other TVs in the house for parental use. â€Å"There is a growing body of literature showing that TV in the bedroom is related to a host of negative outcomes. I would strongly urge parents not to put TV in a child’s bedroom,† said Vandewater. â€Å"There’s this belief that TV is helpful to children and may soothe them, but TV activates the brain and actually makes it more difficult to sleep,† explained Lucas. Vandewater’s final advice? â€Å"Media is a treat. Like any other treat, it’s best in moderation. † HealthDay Copyright (c) 2007 ScoutNews, LLC. All rights reserved.

Causes And Effects Of Deforestation In Myanmar Environmental Sciences Essay

Harmonizing to the Food and Agriculture Organization of the United Nations U.N.FAO, there are about 31,773,000 hour angle hectares or 48.3 of woods in Myanmar. An norm of 372,250 hour angle or 0.95 % of wood have been lost yearly between 1990 and 2010. The organisation states that within the period of 20 old ages ( 1990-2010 ) , around 7,445,000 hour angle or 19.0 % of the entire wood has been cleared in Myanmar. Myanmar is one of the top 10 states that are go oning highest deforestation rate in the universe, and its rank is seven. The Rangoon-based Biodiversity and Nature Conservation Association ( BANCA ) alerts that Myanmar is run intoing a deforestation crisis because of natural catastrophes ( hurricanes, inundations, drouth and fires ) , human activities ( logging, slash-and-burn agribusiness, cutting trees for fuel, mining operations, dike edifice, uncluttering land for farm animal graze and oil extraction ) and overpopulation. If deforestation can non be controlled by authorities, the consequence could be really black. It has negative impacts on environmental debasement and direct biodiversity loss. Exporting lumber and human population are the chief causes of deforestation in Myanmar. The Global Witness Non-Governmental Organization ( NGO ) manipulated that Myanmar shipped at least one million three-dimensional metres of lumber into China in 2002. Between 2010 and 2011, authorities exported 864,000 metric dozenss of lumber and got US $ 600 million from it. Furthermore, harmonizing to the UN FAO study that Burma ‘s rural populations of around 70 % or at least 30 million rely on woods for their basic demands in 2009. Government and people do non aware if they cut a batch of trees for their net incomes ; it will impact on ecosystem and go on a batch of natural catastrophe in Myanmar. The intent of this paper is to demo causes and effects of deforestation in Myanmar. In peculiar, the impact of clime alterations is really serious job in Myanmar due to deforestation. This paper will discourse the programs of authorities to work out these jobs, and it will besides supply some possible suggestions to protect the woods.1.0 CausesThe significance of deforestation is cutting, uncluttering and taking of trees for assorted grounds such as logging, slashing-and-burning agribusiness, uncluttering land for farm animal, constructing dike. Sometimes, natural catastrophes can highly destruct woods. For case, Cyclone Nargis destroyed a batch of trees in Myanmar on 2 and 3 May 2008. Myanmar is developing state, so the authorities and people are highly depend on woods. They cut down a batch of trees for assorted grounds, but the chief point is for short-run economic benefits ( Putatunda, 2011 ) . Deforestation can be caused non merely human activities, but besides natural catastrophes. In Myanmar, authorities exports a batch of natural resources to other states, but they got more money by exporting lumber. Harmonizing to the parliamentary Natural Resources and Environment Conservation Committee, Myanmar exports a batch of teaks by legal or illegal. The London-based Environment Investigation Agency claims that Myanmar exported 1.6 million tones of teak per yearly to neighbouring states such as India, China, Bangladesh, Thailand and Malaysia. hypertext transfer protocol: //www.itto.int/files/user/mis/mis % 20charts % 20homepage/snap20111201.gif The bureau states Myanmar got $ 5.7 billion by exporting 18 million three-dimensional metres of wood log between 2000 and 2010. Harmonizing to statistics, Myanmar has more than 16.32 million hectares of wood, and the country of teak is 24,300 hectares while the country of hardwood is 324,000 hectares. In Myanmar about 1.98 million three-dimensional metres of hardwood and 283,000 three-dimensional metres of teak are used in Myanmar per one-year. As a consequence, cutting a batch of trees for exporting is endangering Myanmar woods. Overpopulation affect on woods because they destroy a batch of trees for their net income. In Myanmar, the population is increased about one million yearly. The population Myanmar is 54,584,650 in 2012.According to UNFAO, 70 per centum of the Myanmar people live in rural country, and they rely on woods for their basic demands and nutriment and income. Similar to Indonesia, people who get less than US $ 1 cut trees to acquire a few income for short-run ( Stolle, 2008 ) . Deforestation can be caused by non merely semisynthetic, but besides natural catastrophes. In Myanmar, forest fire is one of the chief jobs to destruct woods. Union of burma lost up to 10 dozenss of forest fuel because of forest fire. As a consequence, every 30 to 70 dozenss of top wood dirt are destroyed in Myanmar. Myanmar is confronting natural catastrophes such as cyclones, landslides, temblors, tsunami, fire and drouth. They are besides existent menaces to Myanmar ‘s environment.EffectssBurning trees and uncluttering forest highly affect on environment. A batch of nursery gases including C dioxide are emitted from deforestation. Hence, the temperature of planetary is lifting, so climate alterations and dirt eroding go on in Myanmar.2.1 Climate ChangesA batch of natural catastrophes are endangering Myanmar ‘s forest such as cyclones, temblors and inundations ( Moe, 2009 ) . Cyclone Nargis destroyed trees and support of people more than temblor and inundations. Cyclone Nargis was the top deadliest and most acerb tropical cyclones to of all time strike Myanma r ( The New York Time, 2012 ) . The cyclone notably affected a sum of 37 townships. The UN predicts more than 2.4 million people were affected by Cyclone. Harmonizing to official figures, 53,800 were losing, and 84,500 people were killed. It besides destroyed a million estates of rice Paddies, trees and killed three-quarterss of the farm animal with its saltwater rushs.2.2 Soil eroding and dirt birthrate lossIn Myanmar, dirt eroding is one of the most serious jobs, and authorities can non be controlled until now, so the agricultural merchandises of Myanmar are falling. The birthrate of the dirt will cut down if the surface dirt is eroded, and it can turn agricultural land into desert land. To forestall dirt eroding, Myanmar should continue woods and grasslands. If soil eroding can non be preserved, it will take to deluging. Weather and agricultural experts argue that they get 4 inches of rain from the inundation countries, but deluging jobs ne'er go on with this sum of rainfall in t he yesteryear. Not merely alimentary depletion but besides ecological, societal and economic job can be happened because of dirt eroding.SolutionsA batch of natural catastrophes are endangering people in Myanmar. Most catastrophes are caused by deforestation. So, the authorities are seeking to cut down deforestation. They have three programs for that. First of all, they will wholly censor exporting lumber to other states in 2014 ( William Boot, 2012 ) . However, it is hard to halt illegal logging and exporting to China. The ground is China ‘s boundary line is really close with northern portion of Myanmar. Most hapless autochthonal people are trusting on wood for their basic demand. Although the authorities does non let to cut trees, they may make go on, but their strategic is a few positive effects on halting illegal logging and exporting to non merely China but besides other states. The 2nd is re-afforestation. Every June or July, the authorities order to works trees in the w hole state. Furthermore, the authorities has dictated its citizen between the ages of 11 and 60 must works five trees per yearly in China. The authorities references that the consequence of their plan is they have been planted at least one billion trees since 1982. Although the authorities of China ‘s program win, in Myanmar, their programme failed since after seting trees, cipher attention about them. In the people ‘s head, their duty is merely seting trees. The last scheme is coaction with UN organisation. It established The National Commission for Environment Affairs ( NCEA ) which purpose is to back up the environmental protection and cut down the environmental debasement. The authorities expects this coaction can forestall deforestation in Myanmar. The best solution is giving occupation to hapless people. If they have adequate money for their basic demand, they will non destruct the woods. They will non care how many catastrophes happen and the authorities announces the regulations because money is more of import than retaining the environment for them. Furthermore, recycling and recycling points are besides the best solution. For illustration, industries are utilizing a batch of bamboo to bring forth paper. If people and pupils reuse the recycling paper, they may cut down utilizing bamboo. These solutions may worsen deforestation in Myanmar.DecisionIn decision, Myanmar was covered a batch of woods in the past, but today, the coverage of woods decreased significanly in Myanmar. Exporting teaks and overpopulation are the chief causes to be confronting deforestation in Myanmar. Myanmar is hapless state, so authorities budget depend on exporting teaks to other states. About 283,000 three-dimensional metres of teak and 1,98 0,000 three-dimensional metres of hardwood are used for exporting in Myanmar per twelvemonth. Increasing population is besides the chief job. Approxima tely one million people are incresing per yearly. Most of them are hapless, so they rely on woods for their basic demands. The consequence of destructing woods is breathing a batch of nursery gases. As a consequence the temperature is lifting, and it affects on clime and dirt of Myanmar. By altering clime, a batch of natural catastrophes are go oning in Myanmar such as Cyclone Nargis, temblors, inundations and drouth. Cyclone Nargis destroyed a batch of trees and affected more than 2.4 million people, and it was nightmare for people. Myanmar has no many good topographic point for agribusiness due to deforestation. Government tried to work out deforestation, but it did non impact on the job. Reducing unemployments and recycling points may forestall destructing the woods. If the authorities can non command deforestaionthe, a batch of utmost natural catastrophes will happen in Myanmar. If there is no adequate trees, the temperature will be higher and higher, and the decease rate of peo ple will aggressively increase in hot season. Health jobs and economic system jobs will besides go on. It is believe that if there is no trees, animate beings can non last. If there is no animate beings, all people can non besides survive. By keeping the environment, the universe will be beautiful.

Free Essays on Outsidedoesnt Matter

The Outside Doesn’t Really Matter Two backyards, both filled with the same laughter, In Ames, where we regress to preschoolers. From toddler hood to now, we have to play. Where different races don’t exclude. We play from the break of morning, To the emptiness of nighttime. Our moms yell for us, â€Å"Just one more minute, pleeeease!!!!† â€Å"Tomorrow,† she says, we can’t wait that long! We both go to bed the same way. We look out our glass-pained windows, Waved to one another from so far away, We close our eyes just waiting for tomorrow. We play with anyone, no matter what they look like, Why can’t our parents be more like us? Prologue Two households, both alike in dignity, In fair Verona, where we lay out scene, From ancient grudge break to new mutiny, Where civil blood makes civil hands unclean. From forth the fatal loins of these two foes, A pair of star-crossed lovers take their life, Whose misadventured piteous overthrows Doth with their death bury their parents’ rage, Which, but their children’s end, naught could remove, Is now the two hours’ traffic of our stage, The which if you with patient ears attend, What here shall miss, our toil shall strive to mend.... Free Essays on Outsidedoesn't Matter Free Essays on Outsidedoesn't Matter The Outside Doesn’t Really Matter Two backyards, both filled with the same laughter, In Ames, where we regress to preschoolers. From toddler hood to now, we have to play. Where different races don’t exclude. We play from the break of morning, To the emptiness of nighttime. Our moms yell for us, â€Å"Just one more minute, pleeeease!!!!† â€Å"Tomorrow,† she says, we can’t wait that long! We both go to bed the same way. We look out our glass-pained windows, Waved to one another from so far away, We close our eyes just waiting for tomorrow. We play with anyone, no matter what they look like, Why can’t our parents be more like us? Prologue Two households, both alike in dignity, In fair Verona, where we lay out scene, From ancient grudge break to new mutiny, Where civil blood makes civil hands unclean. From forth the fatal loins of these two foes, A pair of star-crossed lovers take their life, Whose misadventured piteous overthrows Doth with their death bury their parents’ rage, Which, but their children’s end, naught could remove, Is now the two hours’ traffic of our stage, The which if you with patient ears attend, What here shall miss, our toil shall strive to mend....

Spaghetti Bridge Essays

Spaghetti Bridge Essays Spaghetti Bridge Essay Spaghetti Bridge Essay Designing an efficient model bridge structure, using cardboard, string and spaghetti, that can hold as much weight as possible.Background informationBridges are structural assemblies that are intuitively associated with rivers and natural obstacles however, bridge forms are present in many other structures. An ordinary shelf has similarities to a bridge. As a further example, structural form of Thames bridges in London was considered. In all cases structures need to be specially designed to respond to different loading conditions that can occur. The predominant load on a road bridge across the river is lateral from traffic but side, lateral, load can also occur (from wind, or impact from passing boats, etc.). Different structural options can be used but, most frequent, simple systems, are beams and trusses. Both systems have drawbacks. Due to their large area trusses can be subject to large side forces and beams can be heavy.MethodThe mass of cardboard was recorded. The bridge was co nstructed by spaghetti, string and hot melt glue. After construction the mass of the bridge was recorded. The bridge was loaded until it was collapsed. The support for the bridge shall be from the top of the level surfaces. The edges of the level surfaces could not be used in any way for support. The bridge was judged based on the ratio of the maximum load held before collapsing compared to the weight of the bridge. The efficiency of bridge was calculatedEfficiency = Fmax /WWhere Fmax is the maximum load, which was sustained for at least 10 seconds and W is the self-weight of the bridge.

Review of Arthur Millers Play The Crucible

Review of Arthur Miller's Play The Crucible Of all Arthur Millers classic dramas, The Crucible remains his most difficult play to convincingly produce. One wrong choice from a director, one wrong gesture from a performer, and the play will elicit laughter instead of gasps of pathos. From a literary standpoint, the story and characters are easy to comprehend. Set in Salem, Massachusetts the plot moves at a brisk pace and the audience quickly learns that the protagonist, John Proctor, is the object of young, wicked Abigail Williams desire. She will stop at nothing to recapture the heart of this married man, even if it means accusing others of witchcraft and igniting the deadly flames of hysteria, a paranoia that will ultimately lead many to the gallows. Summary John Proctor carries a dark weight in his soul. A respected farmer and husband, he has committed adultery with a seventeen-year-old girl (Abigail). Yet, although he hides this fact from the rest of the community, he still values truth. He knows that the allegations of witchcraft are vengeful lies. John struggles throughout the play. Should he accuse his former lover of lying and attempted murder? Even at the cost of being publicly branded an adulterer? The conflict intensifies during the plays final act. He is given a chance to save his own life, but to do that he must confess that he had worshiped the devil. His ultimate choice provides a powerful scene that every leading actor should strive to play. Other complex characters within the play are a boon for actresses. The character of Elizabeth Proctor calls for a restrained performance, with occasional bursts of passion and grief. Perhaps the juiciest role of the play, though she doesnt get as much stage time, is that of ​Abigail Williams. This character can be interpreted in many ways. Some actresses have played her as a childish brat, while others have portrayed her as a sinister harlot. The actress who takes on this role should decide, how does Abigail truly feel about John Proctor? Was her innocence stolen from her? Is she a victim? Or a sociopath? Does she love him in some twisted way? Or has she been using him all along? Producing The Crucible Now, if the plot and characters are amazingly coherent, then why should this play be a challenge to successfully produce? The scenes of pretend witchcraft can evoke a comic effect if performed the wrong way. For example, many high school productions have gone over the top during the possession scenes. The script calls for young women of Salem to gyrate as if in a demonic fit, to envision birds flying around them, and to repeat words as though they are hypnotized. If done correctly, these scenes of mock-witchcraft can create a chilling effect. The audience will be able to understand how judges and reverends could be fooled into making a deadly decision. However, if the performers become too silly, the audience might chuckle and chortle, and then it might be hard to make them feel the profound tragedy of the plays end. In short, the magic of this play will come from the supporting cast. If actors can realistically recreate what life was like back in 1692, the audience will have a vicarious experience. They will come to understand the fears, desires, and disputes of this small Puritan town, and may come to relate to the people of Salem not as characters in a play, but as real people who lived and died, often in the face of cruelty and injustice. Then, the audience will be able to experience the full weight of Millers exquisite American tragedy.

The Dialectics of Wilson's The Piano Lesson by Elam Harry Essay

The Dialectics of Wilson's The Piano Lesson by Elam Harry - Essay Example The ghosts are symbolic of the past that keeps haunting the African Americans. Harry’s analysis is agreeable but excessively prejudiced.The next article â€Å"Call-and-Response: Parallel "Slave Narrative" in August Wilson's The Piano Lesson† by Boan Devon, which posits that Wilsons play is a propos on conflicts that arise when deciding the degree to which the past should affect the present. He argues that author of the play uses the piano as the benchmark to develop the argument on how people view the past. The author argues that the play consist of a traditional folklore incorporated into a true but metaphorical approach on slavery. According to Devon, the metaphorical narrative revolves around Willie Boy integrated into a family folklore revolving around Doaker. The approach is captivating and agreeable as it irrefutably explicates Wilson’s play. This paper is a critique of Elam Harry’s article â€Å"The Dialectics of Wilson's The Piano Lesson† an d Boan Devon article â€Å"Call-and-Response: Parallel "Slave Narrative" in August Wilson's The Piano Lesson.† The paper focuses on demonstrating the prejudice manner in which Elam has analysed the play â€Å"The Piano Lesson† and articulate the judiciousness of Devon’s scrutiny on the same play. ... mbol of conventional African Americans who believe their history should not be deserted while Boy Willy signifies noninterventionist African Americans who feel their past was futile and agonizing and should thus not preoccupy their future. Willie therefore tries to approve the American entrepreneurship to demonstrate his exodus from the wearying past African ancestry. Harry states that the whites viewed â€Å"The pain, struggle, and suffering of Charles family, represented by their personal histories etched into the piano† (Elam 370) with pleasure and coldness. The author further asserts that refusal of Berniece to dispose the piano represents the impact of the African American rebuttal to adopt western culture, which causes their continued poverty. Harry’s approach is distasteful, biased and fails to acknowledge any positive qualities of African American culture. Harry posits that African American culture â€Å"Has offered the only opportunities for expression and res istance.† (Elam 368). This is contrary to the portrayal in the play since Wilson has shown that the culture has facilitated unanimity among the African Americans. The author bigotry claims â€Å"The Current crisis and fragmentation of the African American family still bear the scars of this dislocation and disregard for family structure.† (Elam 368). The play does not depict Africans disregard to family structure. In deed, the Charles family tries to remain united such that at the end Willie decides to give up his dream of vending the Piano for the sake of family harmony. However, Harry acceptably attributes slavery to have contributed to the poverty in Charles family. He accurately interprets the piano as the African American culture passed on from generation to generation, which some African American’s

Brazil's Education Minister Forges a New Role for the Ministry Essay

Brazil's Education Minister Forges a New Role for the Ministry - Essay Example As such there different processes that need to be implemented in order to turnaround the activities of the ministry such that the education sector can be improved. First and foremost, the new minister and his executive have a task to design the functions as well as jobs in the ministry so that it can operate towards the attainment of the desired goals. Basically, job design is the process by which characteristics and qualities of jobs are determined and created (Jackson & Schuler, 151). Technology is one major factor that affects job design and it is the duty of the Ministry of education to ensure that they harness the use of new information and communication technology in gathering information about the necessary steps that should be taken in order to improve the performance as well as quality in the education sector in Brazil. The other important function of job design is to attract, accommodate, motivate and retain a workforce that is diverse in terms of lifestyle, gender as well as capability (Jackson & Schuler, 153). Without a proper job design, it may be quite difficult to attract the talented people to certain jobs since they would also not be aware of what would be expected of them. Having designed different job tasks in the Ministry of Education in Brazil, the other processes that ought to be taken into account is to recruit competent employees and make sure that measures designed to retain them are put in place. Robbins (165) posits to the effect that recruitment helps the company to select the best candidates out of a potential poof of employees. This process is not an end in itself since it is supposed to be complemented by other activities that are designed to improve the overall performance of the whole sector. The Ministry also ought to put in place measures that are designed to motivate the employees so that they can put optimum performance in their

English as an Academic Language in UAE Research Paper

English as an Academic Language in UAE - Research Paper Example ELT professionalism evolved on the basis of diverse sources. One such source was the development of educational programs focusing on adult foreign language learning throughout the European countries and UAE. Another valuable source in the development of ELT was the exponential growth of anthropological and structural linguistics in the United States of America. Moreover, the influence of anthropological and structural linguistics development has not only been limited to the territorial boundaries of the United States but has also permeated and influenced the educational system of United Arab Emirates. The third most important source in the development of ELT professionalism was the education in British colonial states. An important aspect of ELT development in colonial states was: first, the development was a perfect reflection of the events that happened in the metropolis, and second, it simply failed to address the cultural, political and social educational needs of the inhabitants of the vast British Empire. Thus, the colonized people were more or less treated as puppets loyal to the British officials. However, certain factors posed obstacles in the development of ELT professionalism. One such factor was the development of other European languages such as French. (Wodak, R., & Corson, D.1997).

INTERNATIONAL & CROSS-CULTURAL MARKETING Essay Example | Topics and Well Written Essays - 2750 words

INTERNATIONAL & CROSS-CULTURAL MARKETING - Essay Example Cross cultural marketing says that marketers should understand that there is very little scope for ethnocentrism in international business. The marketers should also understand that no culture is better than the other. Today ‘cross-culturalization’ is inevitable just like globalization. Therefore the key to the success of the companies in case of international marketing lies in the degree to which the companies can differentiate and understand the cultures of the host nations. The present study has been done in order to analyze the cross cultural and international strategy of Al- Jumeirah. Al- Jumeirah is a UAE based luxury hotel chain. Here the targeted host country has been chosen as China. China has been chosen as it happens to be one of the fastest growing economies in the world since the entry to WTO. Over the course of the study the issues such as factors influencing the entry of Al- Jumeirah in to China; business environment of China; segments to be targeted; demographics ;cultural issues of China has been discussed from an international and cross cultural perspective has been discussed (Kotabe and Helsen, 2008, p. 301). Before entering to China Jumeirah was present was present in economies that are mostly matured and statured in nature including U.K., Germany etc. Such economies usually provide very few opportunities for growth. Add to that the economic downturn provided additional threat to the hotel chain. Therefore in order to combat the fluctuating economic conditions the hotel chain decided to enter an emerging economy like China. In order to attract the foreign companies to invest in the country so that the country can achieve industrialization and economic growth the China entered WTO in the year 2001 after several years of negotiation. As a result the government was bound to follow the WTO trade regulations which meant that

Machiavelli Essay Example | Topics and Well Written Essays - 750 words

Machiavelli - Essay Example For hundreds of years, guidebooks had been written for rulers about how to govern; these usually focused on the lives and practices of laudable rulers who lived moral lives and tried to teach other rulers how to follow their example. Machiavelli chooses to break strikingly with this long standing and honored tradition, and write a different kind of guidebook for rulers. His guidebook did not tell rulers how to lead in an enlightened, moral way, but rather how to hold on to power, regardless of morality. This mentality was enshrined in his famous â€Å"the ends justify the means† attitude. Machiavelli’s choice to preclude moral discussions from his political analysis was bold, and had many benefits and drawbacks. Removing moral and ethical judgments from political analysis allowed Machiavelli to give a clearer guide to how to retain leadership, and differentiate traits that are praiseworthy in an individual from traits that are praiseworthy in a prince, but simultaneousl y perverted discussions of what the role of the ruler should be, focusing on how a ruler can help himself retain power rather than how to do the best thing for his subjects, necessarily. The first major benefit of Machiavelli’s choice to remove moral and ethical considerations from his political analysis is that it allows him to ask questions previous thinkers had not really been able to; instead of asking â€Å"what makes a good ruler?† he was able to ask â€Å"what makes a successful ruler?† or, put another way â€Å"what allows a ruler to achieve and to hold onto power?† This kind of thinking pervades Machiavelli’s texts – he writes that he intends his book to be a â€Å"practical text† (chapter XV), which, rather than following a line of moral absolutes, attempts to write something of â€Å"practical use to the inquirer† based on what actually happened to rulers who acted in one way or another (chapter XV). He insists that every action will lead to either â€Å"self-preservation† or â€Å"self-destruction† and that the primary goal of any ruler most be for all of his actions to be consistent with the former rather than the latter. Machiavelli, by eschewing moral questions, is able to focus on a completely different aspect of rulership than previous thinkers were able to. Focusing solely on how to achieve and hold on to power sounds a bit – well, Machiavellian for lack of a better term, selfish and disinterested with other’s wellbeing. Machiavelli’s focus on the maintenance of power is not, however, solely beneficial to the prince that takes his advice, but can also be of great benefit to the entire population. A ruler who behaves in a â€Å"self-destructive† way will surely be weak to attacks, and eventually others will try to attack his position and gain his princedom for their own. Such weak rulers who constantly have to spend time and energy defending their position always have less resources to put towards the public good, and the population suffers. Furthermore, weak rulers often invite anarchy, which can be much more damaging to a society than a slightly tyrannical leader. So, depending on the situation, Machiavelli’s admittedly cold advice could benefit not only the prince but also his population. Being able to ask and answer very different types of questions than previous thinkers had been able to was only one of the many benefit of Machiavelli’s amoral political analysis. Another major one was the ability to differentiate between qualities that are admirable in an individual versus qualities that are admirable or desirable in a leader. One of the prime examples Machiavelli uses to demonstrate the differences is the quality of generosity versus miserliness. Though generosity is obviously an excellent and admirable quality to have as an individual, Machiavelli

Media As Ideology, Culture, and colonialism Ch 2 Essay

Media As Ideology, Culture, and colonialism Ch 2 - Essay Example This is especially the case, when one considers the works of later Marxists such as Rosa Luxemburg who saw the media as a conduit through which the state attempts to mold the mind of the masses, in order to make the masses docile. This is especially applicable to state-owned media where ideas such as patriotism, diligence and religious ideals are always served to the public. This is always an artifice to stave off the revolutionary spirit from prevailing among the masses (Wasserman and de Beer, 385). At the same time, the definition and analysis of the media above warrants the rethinking of the true purpose or function of the media. While there are those who point out that the role of the media is to educate, entertain and inform, there are other thinkers in the 21st century who postulate that the role of the media is to inform, educate and to initiate and facilitate meaningful debate. While the former standpoint takes on a wider and less formal function, the latter takes on a more formal and stricter commitment to positive social change. As a side note, the passing of the media as channels through which culture and ideology are transmitted to shape consciousness specifically, in order to determine the behavior and attitude of the target population is also wide enough to include the presently online social networks such as Facebook, Twitter and MySpace and specific enough to limit the role of the media to the moderation of the target population’s behavior. The import of this is that not only is the public seen as part of the media, but personal responsibility is also invoked. This is because, since anyone can become part of Facebook, Twitter and/or MySpace (which are all part of the media), individual’s discretion goes a long way to determine how these avenues may be used to impact the target population positively or negatively. This also means that the media is seen as

Machiavelli Essay Example | Topics and Well Written Essays - 750 words

Machiavelli - Essay Example For hundreds of years, guidebooks had been written for rulers about how to govern; these usually focused on the lives and practices of laudable rulers who lived moral lives and tried to teach other rulers how to follow their example. Machiavelli chooses to break strikingly with this long standing and honored tradition, and write a different kind of guidebook for rulers. His guidebook did not tell rulers how to lead in an enlightened, moral way, but rather how to hold on to power, regardless of morality. This mentality was enshrined in his famous â€Å"the ends justify the means† attitude. Machiavelli’s choice to preclude moral discussions from his political analysis was bold, and had many benefits and drawbacks. Removing moral and ethical judgments from political analysis allowed Machiavelli to give a clearer guide to how to retain leadership, and differentiate traits that are praiseworthy in an individual from traits that are praiseworthy in a prince, but simultaneousl y perverted discussions of what the role of the ruler should be, focusing on how a ruler can help himself retain power rather than how to do the best thing for his subjects, necessarily. The first major benefit of Machiavelli’s choice to remove moral and ethical considerations from his political analysis is that it allows him to ask questions previous thinkers had not really been able to; instead of asking â€Å"what makes a good ruler?† he was able to ask â€Å"what makes a successful ruler?† or, put another way â€Å"what allows a ruler to achieve and to hold onto power?† This kind of thinking pervades Machiavelli’s texts – he writes that he intends his book to be a â€Å"practical text† (chapter XV), which, rather than following a line of moral absolutes, attempts to write something of â€Å"practical use to the inquirer† based on what actually happened to rulers who acted in one way or another (chapter XV). He insists that every action will lead to either â€Å"self-preservation† or â€Å"self-destruction† and that the primary goal of any ruler most be for all of his actions to be consistent with the former rather than the latter. Machiavelli, by eschewing moral questions, is able to focus on a completely different aspect of rulership than previous thinkers were able to. Focusing solely on how to achieve and hold on to power sounds a bit – well, Machiavellian for lack of a better term, selfish and disinterested with other’s wellbeing. Machiavelli’s focus on the maintenance of power is not, however, solely beneficial to the prince that takes his advice, but can also be of great benefit to the entire population. A ruler who behaves in a â€Å"self-destructive† way will surely be weak to attacks, and eventually others will try to attack his position and gain his princedom for their own. Such weak rulers who constantly have to spend time and energy defending their position always have less resources to put towards the public good, and the population suffers. Furthermore, weak rulers often invite anarchy, which can be much more damaging to a society than a slightly tyrannical leader. So, depending on the situation, Machiavelli’s admittedly cold advice could benefit not only the prince but also his population. Being able to ask and answer very different types of questions than previous thinkers had been able to was only one of the many benefit of Machiavelli’s amoral political analysis. Another major one was the ability to differentiate between qualities that are admirable in an individual versus qualities that are admirable or desirable in a leader. One of the prime examples Machiavelli uses to demonstrate the differences is the quality of generosity versus miserliness. Though generosity is obviously an excellent and admirable quality to have as an individual, Machiavelli

Movie analysis of the TV Movie Bonanza Essay Example | Topics and Well Written Essays - 1000 words

Movie analysis of the TV Movie Bonanza - Essay Example Most of all, it was a time when Americans were not quite settled with members outside of their race, including, but not limited to the Chinese. Second, we will, next, take a look at the place where â€Å"Bonanza† had taken place, in Virginia City, Nevada. The scenes were set on the Nevada Ranch territory. Ben Cartwright, himself, was a wealthy rancher who owned a 600,000-acre ranch, the largest in the territory. However, despite his riches, he never forgot how he started, where he came from and that he needed to help others struggling along the way. One of the values that Ben Cartwright strived to instill in the audience of the movie of â€Å"Bonanza† is brotherly love, whether it was through their father, Ben Cartwright, through his sons, Adam, Eric ‘Hoss’ and Joseph ‘Little Joe’, or another neighbor in the community. Ben Cartwright prided himself on being a Christian, and, also, the fact that he was enable to instill in his sons the right way to live and to treat others. Another value that Ben Cartwright strived to instill in the viewers of â€Å"Bonanza† was neighborly love. He was always willing to help out another neighbor in need or if they needed his advice. Ben Cartwright also taught his sons how to â€Å"stick† together as a family, and, in turn, his sons reached out to other members of the community in the same capacity. The Cartwrights always â€Å"stuck† together as a family, no matter what, and tried to help each other through the rough times. Victor Sen Hung played the role of Hop Sing, the Cartwrights’ family cook. Now, while most people might have viewed the role of the family’s cook as subservient, Hung’s role of Hop Sing was incorporated into the Cartwrights’ television family because, not only did the Cartwrights view Sing as their cook, but they also viewed him as their friend. The Cartwrights included

Impact of Advertising in Indian Telecom Industry

Impact of Advertising in Indian Telecom Industry Impact of Advertising in Indian Telecom Industry on Its Customers The research is to study the Advertising in Indian Telecom Industry and its Impact on Customers. For this research the attempt is made to understand the Telecom Industry of India. . I will also complement this with the internal study of companies. By studying their history, growth, market share and advertising strategies adopted by Vodafone, Airtel, Reliance communication, BSNL and Idea cellular. India telecommunication industry is one of the fastest telecom market in the world. The mobile sector has grown from around 10 million subscribers in 2002 to reach 250 million by early 2009 registering an average growth of over 90%. The project is based on advertising so I will first explained about advertising, its importance, managing advertising decisions and types of advertising. I have analyzed the growth in ad volumes of telecom sector, share of telecom sector advertising, segment wise growth in telecom sector, share of key players in advertising, new brands advertised in telecom equipments and service and share of sales promotion in telecom sector. The sources of data collection used in the study are both primary and secondary in nature. We are going to conduct a survey to know the impact of advertisements of telecom industry on customers which is part of primary data. The real aim of the project is to study the effectiveness and response towards advertisements provided by major players. Primary data has been collected in which focus group study had been conducted to design the customer survey questionnaire with a sample size of 200 respondents. This survey has been conducted in gujarat. Secondary data is to be collected through websites, newspapers, magazines and books. Research objectives. The objective of the project is an attempt to understand the consumer preference for telecom and how it is been affected by the advertisement done by the telecom industries main players. It will be done through a comparative study of all telecom operators which are available in Ahmedabad; we want to understand the impact of advertisement on the customers of all the segments in Ahmedabad. We have also divided our objective into two categories to make it more clear, which is as follows: Primary objective The primary objective is to know the impact of advertisement by telecom industry on customers. And to study the effectiveness and response towards advertisement provided by the major players. Also to understand the improvement and customers preference in telecom sector. And to study the service provider and their service quality in telecom sector. Secondary objective Other than the above primary objective, the other secondary objective behind this project is to find out who is the best preferred telecom company who has the attracted maximum customers through its advertisement. This could be done by studying the performance of telecom industry in India. Literature review For literature review we are going to undertake a deep study of marketing management by Philip Kottler, his contribution to the field of marketing is noteworthy, as we all know he is considered as the marketing guru. And more over we also going to include some basic definitions from various marketing books like Advertising and Marketing in Rural India:ÂÂ   Tej K. Bhatia,ÂÂ  Macmillan Publishers India, Marketing and Sales Management:ÂÂ   S P Sharma and Dilip B Joshi,ÂÂ  Paradise Pub, Marketing:ÂÂ   M. Vidhya,ÂÂ  MJP Pub, these books will help me to know how the telecom companies are promoting their brand in rural market of India. Even the management book named organizational theory, change, and design by: Richard L.Draft will help me to understand the potters five force model and diamond model for the telecomm companies. Newspaper likes The Times Of India, economic times, will provide us relevant materials that can help us in our research. Even I am going to study regarding TRIA that is Telecom Regulatory Authority of India. ÂÂ   TRAIs mission is to create and nurture conditions for growth of telecommunications in the country in a manner and at a pace which will enable India to play a leading role in emerging global information society. ÂÂ   One of the main objectives of TRAI is to provide a fair and transparent policy environment which promotes a level playing field and facilitates fair competition. ÂÂ   In pursuance of above objective TRAI has issued from time to time a large number of regulations, orders and directives to deal with issues coming before it and provided the required direction to the evolution of Indian telecom market from a Government owned monopoly to a multi operator multi service open competitive market. ÂÂ   The directions, orders and regulations issued cover a wide range of subjects including tariff, interconnection and quality of service as well as governance of the Authority . ÂÂ   To know regarding the telecom sector in India I have studied various papers and journal written by many journalist and economist which are as follow: Anand (1999), in his article named Indias economic policy reforms says that India was embarked on economic reforms in July 1991, in the wake of a balance of payments crisis. In this article, an attempt is made to review two books and a set of World Bank reports concerning the progress of these reforms. Issues concerning economic policy, impact of the reforms on poverty, sectoral issues relating to agriculture, industry and infrastructure are briefly discussed. As reforms enter a more difficult phase, several challenges remain. Some of this fall under the economic agenda of measures needed to maintain economic growth; others can be termed the development agenda of improving human development. Progress with regard to the former is not sufficient to produce results concerning the latter. Bhattacharya (2000) constructs a vision of the Indian telecommunication sector for the year 2020. The paper aims at isolating agents of change based on international experiences and situates India in the development continuum. The agents of change have been broadly categorized into economic structure, competition policy and technology. Das (2000), in her paper described the Liberalisation of the Indian telecommunications services which started in mid nineties with no change in the existing public monopoly structure, entirely controlled by Department of Telecommunications (DoT). In order to evaluate any proposed industry structure, it is essential to analyse the production technology of DoT so as to determine the rationale of liberalisation and sustainability of competition. Accordingly, the researcher estimates a frontier multi-product cost function for DoT, where the cost function has been duly modified to account for the production technology of a public monopoly. The study finds that although DoT displays high allocation inefficiency, it is still a natural monopoly with very high degree of sub additively of cost of production. This study implies that the choice of any reform policy should consider the trade-off between the loss of scale and scope economies and cost saving from the reduction in inefficiency of th e incumbent monopoly in the event of competition. Rao (2000), in her article named Internet service providers in India, provides a broad view of the role of an Internet service provider (ISP) and the factors to be considered before entering the ISP market. Describes the Internet/ISP scene within India and discusses the configuration of local, regional and national level ISPs, and the supporting infrastructure. She also identifies the various success factors. The global Internet scenario is discussed regarding the phases of the Internet in India, i.e. pre and post commercialization. The main players are described: ERNET, NICNET, STPI, VSNL, MTNL, Satyam Infoway and Bharti-BT. The financial and legal implications are highlighted in the Indian context. Many companies entered the nascent ISP business in Nikam, Ganesh, Tamizhchelvan (2004), analyses that changing face of India in bridging the digital device. He reiterated India lives in villages said the Father of the Nation, Mahatma Gandhi. With 1,000 million people and 180 million hou seholds, India is one of the biggest growing economies in the world. With the advent of the Information, Communication and Technology (ICT) revolution, India and its villages are slowly but steadily getting connected to the cities of the nation and the world beyond. Owing to the late Rajiv Gandhi, India is now a powerful knowledge economy, and though India may have been slow to start, it certainly has caught up with the West and is ahead in important respects. The Government, the corporate sector, NGOs and educational institutions have supported rural development by encouraging digital libraries, e-business, e-learning and e-governance. The aim of this paper is to touch upon and highlight some of the areas where, by using ICT, the masses have been reached in this way. A follow-up paper will outline collections of significant cultural material which, once national IT strategies are fully achieved, could form part of a digitally preserved national heritage collection. Dey (2004), in her article talks about the discussions between the Federal Communications Commission (FCC) and communications policy makers and regulators in other countries and how they have gleaned several clusters of issues where further research would directly benefit them. Recently, there have been two notable shifts. First, as the acceptance of the competition model over the monopoly model for telecommunications markets takes deep effect in regulators all over the world, questions regarding process and procedure for regulation are becoming ever more urgent. This paper discusses current questions regarding decision making, enforcement, and understanding consumer issues that arise often in the FCCs discussions with other regulators. Second, technological change is potentially shifting market definitions. In the FCCs discussion with other regulators over the last two years, the overlap of wireline telecom, wireless telecom and cable television has become more pronounced. Singh (2005), in his article The role of technology in the emergence of the information society in India describes the role that information and communication technologies are playing for Indian society to educate them formally or informally which is ultimately helping India to emerge as an information society. Though India has a huge population, the illiteracy rate is also huge in this country. The paper has taken an approach to find the historical situation and present the prevailing scenario as well as the change that are taking place with the application of ICT to the advantage of the society in different areas including daily life. India is making all out efforts to be counted among the developed nations of the world. The article also describes the considerable attention India is taking for application of technology, development of infrastructure and human resource for meeting national needs. Basically India is building an information society. Technology has helped society to cu t across the traditional boundaries for getting converted into anemerging information society. The study concludes that The Indian software and services industry has significantly helped to boost the Indian economy. In IT-enabled services too, India has been clearly perceived to be the dominant hub. The Indian software sector is being recognized as the single largest contributor to incremental market capitalization in India but the sector is still small in terms of contribution to GDP, especially when compared to other large sectors in the economy like agriculture and manufacturing. Similarly, the telecommunication sector has contributed a lot but still has a considerable way to go. The paper also enforces that comparisons of Indias telecommunication statistics with those of developed and other emerging economies show that the country is still far behind its contemporaries. Mr. Banka (2006) gives an overview of the mergers and acquisitions in the telecommunication industry. According to him Governments decision to raise the foreign investment limit to 74% is expected to spur fresh rounds of mergers and takeovers in India. He foresees a sector that represents humongous opportunity waiting to be tapped by Indian and foreign conglomerates. Thomas (2007), in his article describes the contribution made by telecommunications in India by the state and civil society to public service, this article aims to identify the states initial reluctance to recognize telecommunications provision as a basic need as against the robust tradition of public service aligned to the postal services and finds hope in the renewal of public service telecommunications via the Right to Information movement. The article follows the methodology of studying the history of telecommunications approach that is conversant with the political economy tradition. It uses archival sources, personal correspondence, and published information as its research material. The findings of the paper suggests that public service in telecommunication is a relatively new concept in the annals of Indian telecommunications and that a de- regulated environment along with the Right to Information movement holds significant hope for making public service telecommunications a real alternative. The article provides a reflexive, critical account of public service telecommunications in India and suggests that it can be strengthened by learning gained from the continual renewal of public service ideals and action by the postal services and a people-based demand model linked to the Right to Information Movement. All studies done by the researcher suggests that the right to information movement has contributed to the revitalisation of participatory democracy in India and to a strengthening of public service telecommunications. Cygnus Business Consulting Research Pvt. Ltd. (2008), in its Quarterly Performance Analysis of Companies (April-June 2008) has analysed the Indian telecom industry in the awake of recent global recession and its overall impact on the Indian economy. The analysis is done in the background of wake of global recession and rising inflation. Cygnus estimates, the Indian telecom industry is expected to maintain the growth trajectory in the next quarter as well. With almost 5-6m subscribers are being added every month, and the country is witnessing wild momentum in the telecom industry. Maheshwari (July-September 2008), in her report analysed the Indian telecom industry and ascertain that Indian telecommunications has been zooming up the growth curve at an mounting pace, and India is has surpassed US to become the second largest wireless network in the world. This growing subscriber base is basically created by tapping into rural India, which is an emerging market for the industry. The estimate for the next five to ten years is that the rural market will form 40 % of the subscriber base. The study has analysed the human resource management process of the industry, and specially the latest trends of recruitment of this massively growing industry. Anderson (2008), in his single executive interview titled Developing a route to market strategy for mobile communications in rural India An interview with Gurdeep Singh, Operations Director, Uttar Pradesh, Hutch India suggests that managers need to go beyond traditional approaches to serving the poor, and innovate by taking into account the unique institutional context of developing markets. His practical implication says that the experience of Hutchison Essar in India provides some important lessons for mobile network operators (MNOs) and other firms in other developing markets who are hoping to serve the rural poor: Hutchison has recognized the value of corporate and non- corporate partners. The company has proactively established relationships with individual entrepreneurs, and has provided has provided development support to other partners such as distributors. The company has recognized the value of leveraging existing local institutions, and has seen gaps in local infrastructur e or missing services as potential opportunities rather than barriers to growth. The company has seen the rural market as an opportunity not just an obligation to be served because of universal service obligations. Also this article demonstrates that MNOs can deliver availability and affordability to achieve increased individual or household penetration through business model innovation. Mani (2008) addresses a number of issues arising from the growth of telecom services in India since the mid-1990s. It also discusses a number of spillover effects for the rest of the economy and one of the more important effects is the potential to develop a major manufacturing hub in the country for telecom equipment and for downstream industries such as semiconductor devices. The telecom industry in India could slowly become an example of the service sector acting as a fillip to the growth of the manufacturing sector. A beginning towards this has been made. The formation of a Telecom Equipment Export Forum and the announcement of the Indian Semiconductor Policy 2007 are steps in this direction. Success crucially depends on the response of the private sector to these incentives. Given the importance that a regulatory agency can play in this crafting, no effort should be lost in strengthening the powers of the TRAI. The benefits to the Indian economy from having both a strong service s and manufacturing segments in the telecom sector cannot be undermined. Narayana (2008) estimates the contribution of telecommunication (or telecom) services to aggregate economic growth in India. Estimated contribution is distinguished between public and private sectors to highlight the impact of telecom privatization on economic growth. Knowledge of policy determinants of demand of telecom services is shown to be essential to enhance growth contribution of telecom services. Using a recent sample survey data from Karnataka State in South India, price and income determinants of demand for telecom services are estimated by capacity of telephone exchanges. Estimation results offer evidence for significant negative own price elasticity and positive income elasticity of demand for telecom services. Sharma (2009) deals with the major challenges faced by Indias telecom equipment manufacturing sector, which lags behind telecom services. Only 35% of the total demand for telecom equipment in the country is met by domestic production. This is not favourable to long-term sustained growth of the telecom sector. The country is also far behind in RD spending when compared to other leading countries. India needs to see an increase in RD investment, industry-academia-government partnership, better quality doctoral education and incentives to entrepreneurs for start-ups in telecom equipment manufacturing. In 2006-07, 65% of the total consumption of equipment was met through imports. This trend has far-reaching implications for the economy and should not be allowed to continue for long. In a country like India which has a problem of massive unemployment, the manufacturing sector should be promoted to create more employment opportunities. Shah (February, 2009), has analysed Indian telecom industry and studied the sector keeping in mind three companies; namely Bharti, R.Comm and idea in the background of recent global meltdown. The study suggests that though there is no sign of slowdown in this sector, but surely a strong turmoil is going on in the industry. The study states that the sector is fairly immune from the current economic downturn does provide a good defensive bet in medium term. With the help of newer technologies, wireless penetration is expected to increase in the near future, which is basically fuelling the growth of the sector. While the 3G / Broadband adoption would ensure long term growth momentum, the article has thoroughly investigated about the intense competitive scenario, pricing pressure, high capital intensity substantial regulatory uncertainties currently faced by the industry. The article has also described the cause of being relatively safe of this industry. The causes described by Shah ar e increasing rural coverage, rising affordability, declining handset/subscription costs, substantially low tariffs established brand/distribution. However, the study also cautions the telecom industry that a steeper economic slowdown could start impacting the subscriber usage patterns as well as operator capital investments thereby could substantially restrict revenue growth rates going forward. GLOBAL OVERVIEW World telecom industry is an uprising industry, proceeding towards a goal of achieving two third of the worlds telecom connections. Over the past few years information and communications technology has changed in a dramatic manner and as a result of that world telecom industry is going to be a booming industry. Substantial economic growth and mounting population enable the rapid growth of this industry. The world telecommunications market is expected to rise at an 11 percent compound annual growth rate at the end of year 2010. The leading telecom companies like ATT, Vodafone, Verizon, SBC Communications, Bell South, Qwest Communications are trying to take the advantage of this growth. These companies are working on telecommunication fields like broadband technologies, EDGE(Enhanced Data rates for Global Evolution) technologies, LAN-WAN inter networking, optical networking, voice over Internet protocol, wireless data service etc. Economical aspect of telecommunication industry: World telecom industry is taking a crucial part of world economy. The total revenue earned from this industry is 3 percent of the gross world products and is aiming at attaining more revenues. One statistical report reveals that approximately 16.9% of the world population has access to the Internet. Present market scenario of world telecom industry: Over the last couple of years, world telecommunication industry has been consolidating by allowing private organizations the opportunities to run their businesses with this industry. The Government monopolies are now being privatized and consequently competition is developing. Among all, the domestic and small business markets are the hardest INDIAN OVERVIEW Today the Indian telecommunications network with over 375 Million subscribers is second largest network in the world after China. India is also the fastest growing telecom market in the world with an addition of 9- 10 million monthly subscribers. The tele- density of the Country has increased from 18% in 2006 to 33% in December 2008, showing a stupendous annual growth of about 50%, one of the highest in any sector of the Indian Economy. The Department of Telecommunications has been able to provide state of the art world-class infrastructure at globally competitive tariffs and reduce the digital divide by extending connectivity to the unconnected areas. India has emerged as a major base for the telecom industry worldwide. Thus Indian telecom sector has come a long way in achieving its dream of providing affordable and effective communication facilities to Indian citizens. As a result common man today has access to this most needed facility. The reform measures coupled with the proacti ve policies of the Department of Telecommunications have resulted in an unprecedented growth of the telecom sector. The thrust areas presently are: 1. Building a modern and efficient infrastructure ensuring greater competitive environment 2. With equal opportunities and level playing field for all stakeholders. 3. Strengthening research and development for manufacturing, value added services. 4. Efficient and transparent spectrum management 5. To accelerate broadband penetration 6. Universal service to all uncovered areas including rural areas. 7. Enabling Indian telecom companies to become global players. Recent things to watch in Indian telecom sector are: 1. 3G and BWA auctions 2. MVNO 3. Mobile Number Portability 4. New Policy for Value Added Services 5. Market dynamics once the recently licensed new telecom operators start rolling out 6. Services. 7. Increased thrust on telecom equipment manufacturing and exports. 8. Reduction in Mobile Termination Charges as the cost per line has substantially reduced 9. Due to technological advancement and increase in traffic. ÂÂ   Research Strategy and methodology. Primary research: The research design is Descriptive studies. Descriptive studies are well structured, they tend to be rigid and its approach cannot be changed every now and then. Descriptive studies are undertaken in many circumstances:When the researcher is interested in knowing the characteristics of certain groups such as age, profession. When the researcher is interested in knowing the proportion of people in given population who have behaved in a particular manner, making projection of certain things. The objective of this kind of study is to answer the why, who, what, when and how of the subject under consideration. I have taken descriptive because my research includes the knowing the behavior of customer towards advertisement. I have analyzed how people of various age groups respond to different advertising or their perception towards advertisement. Also my survey is related to companies like Vodafone, Airtel, Reliance communications, BSNL and Idea cellular. This report Is going to be an comparative research so we have to undergo and primary research such as questionnaires, college gate interaction, personal interviews etc., but mostly I am think of undertaking the help of questionnaire so that we get an accurate result and that will help us to analyse in a systematic way. The questionnaire would be having very simple to understand questions, the questions would be Open format, Dichotomous questions Close format, Leading questions, Importance questions, Liker choice, Bipolar questions, In this report we are going to totally relay upon statistical data that can only be obtained with the help of questionnaire, and more we have seen in the past that Indians are very good at answering the questionnaire and are very non bias. Moreover my target respondents would students aged 16-18 18-21 21+ because this are the people who make the most use of mobile phone either to text or call or to use GPRS. I would be utilising this primary research as the base of research as these are going to be fact figure, here we cannot temper the primary data as we can do in secondary data. And it is said that if you want an accurate result you have to undertake a primary research. Secondary research: While if we talk about the secondary data, I would be collecting it from the official website of Telecom Regulatory Authority of India which will provide me the various insight of the laws and regulation regarding the telecomm sector of India. This website will also give me the information regarding the various incomes coming from these private telecom sectors. And their contribution to the Indian economy. Even the secondary source would be the journals and the magazines issued by the Indian government. The secondary research will also be the information provided by the various retailers regarding the sale of different private telecomm companies from their store. This will help me to know the demand of various companies among the people. Major players in telecom industry The Top five companies, on the basis of Market Share as on 31st January, 2010 are: Bharti Airtel Ltd. Reliance Communications Ltd. Vodafone Essar Ltd. BSNL Idea Cellular + Spice Advertising by telecom industry on TV : 2007 Telecom sector advertising on TV grew by 61 per cent during 2007 Telecommunication Services segment had more than 60 per cent share of overall Telecom sector advertising on TV. Telecommunication Services has seen a rise of 108 per cent in TV advertising, whereas Telecommunication Equipments saw a rise of 17 per cent during 2007 over 2006. Bharti Airtel Ltd was the number one advertiser under Telecommunication Services and Nokia Corporation led Telecommunication Equipments advertising on TV during 2007. 2008 TV advertising of Telecom sector saw a rise of 99 per cent during January August 2008 compared to January August 2007. Telecommunication Services garnered a high share of Telecom sector advertising on TV during January August 2008. TV advertising of Telecommunication Equipments saw a growth of 45 per cent and that of Telecommunication Services grew by 127 per cent during January August 2008. Nokia Corporation leads in advertising of Telecommunication Equipments and Vodafone Essar Ltd was number one advertisers for Telecommunication Services on TV during January August 2008. R Madhavan had the maximum ad volumes of Celebrity Endorsement of Telecom sector on TV during January August 2008. 2009 Telecom sector has seen a decline of 16 per cent in its TV ad volumes during Jan Mar 09 compared to Jan Mar 08. High share of telecommunication services advertising on TV during Jan- Mar 09. Sony Ericsson (India) was the top advertisers under telecommunication equipments and Bharti Airtel Ltd leads in telecommunication services advertising on TV during Q1 09. Sony Ericsson W595 and Sony Ericsson F305 were top two new brands advertised under telecommunication equipments on TV during Q1 09.Virgin vGlide Phones (slider) topped the chart of new telecommunication services advertised on TV during Q1 09. Growth in ads volumes of telecom sector: There is a growth of 27% in TV ads compare to 2009 in 2010. Which is shown in figure. Share of segments of telecom sector 2010 With 68% per cent share telecommunication services leads in advertising of telecom sector on TV, followed by telecommunication equipments and corporate brand image with 11 per cent and two per cent share respectively during Q1 10 Growth in ad vol.s of segments of telecom sector Telecommunication services have seen a increased by 2% in its TV ad Volumes during Jan Mar 10 compared to Jan Mar 09. TV advertising of telecommunication equipments recorded a increase by 172 percent during Q1 10 compared to Q1 09. Top five advertisers under the telecom segments : Bharti Airtel Ltd, Idea Cellular Ltdand Bharat Sanchar Nigam Ltd the top three key players of telecommunication services together accounted for 65 per cent share on TV during Q1 10. During Q1 10, top three advertiser together contributed for 46per cent of overall telecommunication equipment TV advertising share viz., Nokia Corporation , samsung India electronics Ltd and LG Electronics India Ltd. Questionnaire IMPACT OF ADVERTISING IN INDIAN TELECOM INDUSTRY ON ITS CUSTOMERS. Top of Form 1. Gender: Male Female 2. Age: 15-25 26-35 36-45 46 and above 3.Education: marticulate Intermediate Graduation post graduation 4.Who is your current service provider? Airtel Vodafone Idea Reliance BSNL other 5.For how long you are using this mobile connection? Le